Scope

To review the employer project scope, mission, specifications and initial resources

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PilotCity

Project Analysis & Summary

Project Overview

The goal of this project is to develop an engaging, interactive online game to educate Scripps Research’s social media followers about their groundbreaking biotech innovations. The primary objective is to increase follower engagement by 30% within three months while enhancing public awareness and appreciation of Scripps Research’s contributions to science.

Urgency

This project has a high urgency level as it must achieve its engagement goals within a short timeframe of three months. Effective execution is critical for ensuring success within the given period.

Target Users

  • Social media followers of Scripps Research
  • Individuals interested in biotech innovations
  • The general public looking to learn more about biomedical advancements in an engaging way

Opportunities

  • Increased follower engagement on social media
  • Enhanced public awareness of Scripps Research’s contributions
  • Creation of an educational and entertaining experience
  • Potential for future iterations or expansions of the game concept

Potential Deliverables

  • Virtual Lab Simulation: An interactive experience where users can simulate biotech experiments and discoveries.
  • Biotech Trivia Challenge: A quiz-based game testing knowledge about Scripps Research’s innovations.
  • Innovation Discovery Quest: A gamified journey through scientific breakthroughs.

Known Challenges

  • Ensuring the game is both educational and engaging
  • Maintaining accuracy in representing Scripps Research’s biotech innovations
  • Effectively promoting the game to the right audience
  • Managing time and resource constraints while developing multiple potential deliverables

Value of Student Perspective

Students bring fresh and innovative ideas to game development, ensuring relevance and engagement. Their creativity can help surpass the engagement goal and make the game more appealing to a younger demographic.

About Scripps Research

Scripps Research is a world leader in biomedical discoveries aimed at improving human health. As the largest independent non-profit biomedical research facility, it is ranked #1 for innovation by the Nature Index, expanding the frontiers of science and education to benefit millions globally.